AAJ Press
PRE-ORDER: Seeds for Success: Proven Principles of Persuasion
Available for pre-order. This item will be available on July 15, 2025.
Seeds for Success: Proven Principles of Persuasion distills decades of trial experience and research into the psychology of decision-making to help trial lawyers become more effective advocates. Drawing on over fifty years of courtroom experience and research, Greg Cusimano shares “seeds”—concise, actionable insights—that illuminate how jurors process information and make decisions. Grounded in cognitive and social science, this book offers practical tools for recognizing and leveraging the heuristics that shape juror behavior. With real-world examples, proven strategies, and space for personal reflection, Seeds for Success will help you rethink your approach to trial preparation and inspire new ways to connect with jurors and achieve justice.
Gregory S. Cusimano
Known as a leader in his field and accepted as one of the nation’s top attorneys, Gregory S. Cusimano is a trial lawyer and trial consultant based in Gadsden, Alabama, where he is one of the owners of Cusimano Roberts Mills & Knowlton, LLC. He is also principal of Winning Works, LLC, a national litigation consulting firm. Greg is one of the authors of the book Winning Case Preparation and, along with David Wenner, co-creator of the Jury Bias Model™. He has received numerous awards from AAJ, including its prestigious Lifetime Achievement Award and served as the president of the Alabama Association for Justice.
