AAJ Advertising Policy

Trial and AAJ Publications encourage the submission of advertisements that help demonstrate the beneficial contribution trial lawyers make to ensuring that we have a civil justice system that protects the rights of individuals. We prefer ad content that focuses on helping victims and seeking justice.

Trial and AAJ Publications reserve the right to reject advertising that refers to large jury awards or settlements; appeals primarily to maximizing damages; or otherwise overemphasizes prices, fees, or other monetary considerations. This applies to both textual and visual elements of advertising.

Trial and AAJ Publications will not accept advertising for firearms, tobacco, or alcoholic beverages.

Trial reserves the right to reject advertisements with sexual or other connotations in questionable taste.

Trial reserves the right to set additional requirements for ads adjacent to the President’s Page, pages 1 through 3, inside front and back covers, and the back cover.

Trial will not accept more than three consecutive pages or partial pages of advertising from one advertiser, unless the piece is an insert.

Trial and AAJ Publications avoid text or visual emphasis on prices and fees in ads. Photos or art containing currency, dollar signs, ambulances, or images that may have a negative connotation for the legal profession will not be accepted.

Trial discourages advertising so “heavy” in print matter that it could detract from surrounding ads and editorial content. Trial discourages ad copy encroaching on the outside perimeter of allotted space. Trial may choose to adjust or modify borders on ads to maintain overall order and consistency of appearance.

Trial will make the decision to accept advertisements from continuing legal education providers on a case-by-case basis.

Trial and AAJ Publications reserve the right to reject advertisements offering products or services in direct competition with AAJ products or services.