Maximizing Damages Workshop: From Pretrial to Closing

Trial Advocacy College

Friday, June 20, 2025

7:00 - 11:45 AM
Morning Session

Registration

Welcoming Remarks and Introductions

Leveraging Big Data from Focus Groups to Maximize Damages

Voir Dire: Strengthening Damages Claims

  • Uncovering Bias
  • Crafting Effective Questions
  • Spotting Red Flag Jurors
  • Locking in Cause Challenge on Damage Issues

Morning Break

Roundtable #1: Voir Dire

11:45 AM - 1:15 PM
Lunch
1:15 - 5:00 PM
Afternoon Session

Setting Expectations Early When There is Insurance Involved

  • Finding Coverage
  • Preparing for Colossus and Other Algorithms
  • Arming Adjusters with the Right Evidence
  • Handling Low Offers and Delay Tactics

Uncovering and Proving Damages in Discovery

  • Written Discovery
  • Family/Friend/Incident Witnesses
  • Deposition Preparation
  • Defense Witnesses
  • Visual
  • Non-Economic Damages

Building Damages in Your Big or Small Case

  • A Day in the Life or Family
  • Life Care Planning
  • Wage, Loss, of Earning and Economic Evaluations

Afternoon Break

Roundtable #2: Pretrial Litigation

5:15 - 7:00 PM
Networking Reception

Saturday, June 21, 2025

7:00 AM - 12:00 PM
Morning Session

Networking Breakfast

Welcoming Remarks

Building Momentum Through Witness Order

  • Strategic Sequencing of Witnesses to Grow the Impact of Damages
  • Starting and Ending Strong
  • Leave a Lasting Impression before Voir Dire and Breaks

Connecting Damages to the Defendant’s Bad Act

  • Threading Damages Throughout the Case and Ensuring Each Witness Contributes
  • Using Liability Witnesses to Establish and Bolster Damages
  • Defendant’s Cross
  • Expert Direct and Cross
  • Tying Damages Back to the Bad Actor

Morning Break

Ethically Preparing Your Damages Directs, and Witnesses (Ethics)

  • Going Up Against a Bad Actor or Attorney
  • Getting the Jury On Your Side
12:00 - 1:30 PM
Lunch
1:30 - 5:00 PM
Afternoon Session

Guarding Against Attempts to Reduce the Verdict

  • Getting the Verdict and Protecting It
  • Building Up Pieces of Evidence
  • Effective Use of Objections
  • Anticipating Objections and Evidentiary Issues
  • Remittiturs and Motions

Preparing for Closing Argument

  • Reiterating Emotional and Economic Impacts Through Witness Voices
  • Tying Witness Testimony to Figures or Ranges for Damages Awards
  • Determining the Ask
  • How to Ask
  • Arming Jurors to Talk About Damages

Afternoon Break

Roundtable #3: Maximizing Damages in Your Case

Adjourn